I think the key here is that the personality had a purpose. Too often there are campaigns that are clearly going for the “hey we’re fun” angle, but there’s no real point to it. You might remember the fun part, but a lot of times you can’t even remember who the ad was for.

This sounds like a well-planned campaign, and as you noted, a campaign that creates a whole brand new revenue stream is seldom a bad thing.

Found this post via John Jantsch, by the way – glad he tweeted it out